HI, I'M STEFAN
BUSINESS MODEL EXPLORER DRIVEN BUILDER + MARKETER
I'm a driven go-to-market strategist and 2x founder who is passionate about the intersection of design, technology, and business. I believe that listening, creating authentic relationships, and kindness is essential in all things. If you feel the same, I'd love to connect.
LET'S SCHEDULE A CHAT
What we think of as talent is vastly overrated. It is deliberate practice, that is the real key.
-Anders Ericsson
LEARN + PRACTICE
I have a deep desire to learn, and believe that collaboration and practice inform both creativity and growth. So, you'll find me continually seeking out feedback and obsessively learning new frameworks, technologies, and tools. Here are a few ways I've taken time to learn and practice in order to grow professionally.
Give so much time to the improvement of yourself that you have no time to criticize others.
-C. Larson
University of Illinois MBA
M.B.A. from the University of Illinois. Innovation + Marketing Concentration with 3.9 GPA.
University of Illinois MBA
M.B.A. from the University of Illinois. Innovation and Marketing Concentration with 3.9 GPA.
RESUME PDFMY RESUME PDF
General Assembly
Completed the GA User Experience Design Circuit.
General Assembly
Completed the GA User Experience Design Circuit in 2018.
Strategyzer
Completed the Strategyzer Business Model and Value Prop. Training.
Strategyzer
Completed the Strategyzer Business Model and Value Prop. Training in 2017.
Completed and was Certified in Google Adwords and Analytics.
Completed and Certified in Google Adwords and Analytics in 2016 and 2107.
Udacity
Completed the Udacity Data Foundations Nano-Degree.
Udacity
Completed the Udacity Data Foundations Nano-Degree in 2017.
Ideo
Completed the Ideo Insights For Innovation Training.
Ideo
Completed the Ideo Insights For Innovation Training in 2017.
Market Motive
Completed SEO, SEM, CRO, and Analytics Training from Market Motive.
Market Motive
Completed SEO, SEM, CRO, and Analytics Training from Market Motive.
RECENT WORK
I crave the big-picture creative process and find joy in the analytical rigor and small details that make products and services succeed. I've used my love of business design, product marketing, and storytelling to create and grow SaaS products, e-commerce brands, and service concepts.
CURRENT SIDE PROJECT
LOOKLOOK
STRATEGY
RESEARCH
UX/UI
PROTOTYPING
I'm fascinated by the direct-to-consumer trend and the foundational shifts happening in retail. My current side-project LookLook is a marketplace app that allows users to engage in a live shopping experience where they can interact with the show host, buy curated goods, and get exclusive 24hr pricing. I envision LookLook as a distributed QVC or live shopping show platform that promotes emerging brands, DTC players, and Shopify's e-commerce network.
LAUNCHED TO MARKET
HARMON AND YOST
STRATEGY
BRANDING
COPYWRITING
DIGITAL MARKETING
Harmon and Yost offer a unique collection of hand-crafted fan apparel for University of Michigan fans. I launched Harmon and Yost to market by creating a line of twenty-five apparel designs and developing a brand story and digital experience that included a digital storefront and supporting social properties. Following the launch, I led the digital marketing efforts. I created HailMail, a weekly email newsletter that gained 2600 subscribers in less than two months and built effective Facebook ad campaigns that supported sales at 18 cents per click.
LAUNCHED TO MARKET
DETROIT DOG CO.
STRATEGY
BRANDING
COPYWRITING
DIGITAL MARKETING
Detroit Dog Co. is a multi-unit restaurant concept with outrageously delicious food and a Detroitlicious personality. I created and led the go-to-market brand, digital, and customer experience. I developed a multi-faceted brick and mortar and digital approach that included print, packaging, vehicle, website, and social property development. Following the launch, I led the digital marketing efforts - including customer acquisition, PPC, local SEO, and email marketing.